As an industrial designer and marketer, I’m passionate about creating user-centered design solutions for both physical and digital products, always emphasizing visually engaging outcomes and accessibility.
With over 15 years of experience across Europe and America, I’ve thrived in diverse cultural environments, adapting to various platforms and software while integrating into different company cultures.
My guiding philosophy is simple: empathy comes first, and I apply this approach to everything I do. I believe great design prioritizes understanding the needs and emotions of users; thus, it doesn’t just look good, it solves real problems. By integrating AI tools, research, prototyping, and testing, I design user-centric products that enhance engagement while aligning with business objectives.
Let’s create something amazing together!
Inside My World
My Design Journey
I grew up in a small town I fondly call my “Macondo,” a place steeped in the magical realism of Cien años de soledad. It was there that my creative journey began, fueled by an innate love for nature, design, art, and crafting. Early on, curiosity and a desire to explore took root, and as I ventured into the wider world, immersing myself in its landscapes, cultures, and traditions, my sense of empathy and understanding grew.
My passion for helping animals has also played a significant role in shaping me. Their language doesn’t need to be learned - I already speak it. This bond taught me to observe and listen beyond words, a lesson that has profoundly influenced my approach to design.
Through these experiences, I’ve come to appreciate the power of diverse perspectives and the impact of thoughtful, meaningful design. My goal is to create experiences that resonate deeply with people and the world we share.
UI/UX Design
Beloved, is a startup company set to specialize in the sale of organic pet food through a customizable online platform designed to simplify the entire pet feeding process for users.
My responsibilities:
Conducted user interviews and competitive analysis; created paper and digital wireframes; developed low- and high-fidelity prototypes; led usability testing; ensured accessibility compliance; and iterated on designs based on user feedback.
Product Design
Konspikuo, is luxurious fish tank, throhfully designed as an integrated feature for upscale apartment developments in Miami Beach.
My responsibilities:
Conducted user interviews, competitive analysis; ideation; material and usability research; branding; created paper sketches; developed a 3D prototype; and refined designs through iterative feedback from users.
Marketing Consultation
Trunk Marketing, a marketing consulting company can offer a range of critical analysis services to build and strengthen branding.
1. Brand Strategy Development: Defining a brand’s identity, mission, vision, values, and positioning to create a clear, unique, and memorable identity.
2. Logo and Visual Identity Design: Designing logos, color palettes, typography, and other visual elements to build a recognizable brand image.
3. Content and Messaging Strategy: Crafting consistent messaging and tone of voice that reflects the brand’s personality and resonates with the target audience.
4. Market Research and Analysis: Conducting research to understand the competitive landscape, audience preferences, and trends to ensure branding is relevant and appealing.
5. Digital and Social Media Presence: Establishing a cohesive brand presence across digital platforms (e.g., website, social media) to enhance reach and engagement.
6. Brand Guidelines Creation: Developing a set of guidelines for brand usage to ensure consistency across all touchpoints and communications.
Skills
User-Centered Design and Accessibility Approach is essential because it ensures that the products, systems, or services being designed truly meet the needs, goals, and preferences of every single user.
Creative Ideation drives innovation, problem-solving, and differentiation, all of which are key to designing impactful, user-centered experiences.
Presentations A well-structured presentation keeps stakeholders engaged, making it easier to guide them through user research insights, design processes, and final outcomes, ensuring they understand and support the project direction.
AI Literacy is essential because AI assists in research, prototyping, and user behavior analysis.
Industrial Design strong foundation in design principles, user-centered thinking, and practical skills for creating physical and digital products.
Iterative Design it helps to continuously improve and refine the user experience based on real feedback and testing. This process leads to more effective, user-centered solutions and ensures that the final product truly meets users’ needs.
Graphic Design it enables to create visually appealing, user-friendly, and cohesive products that communicate effectively with stakeholders.
Visual Design it directly influences how users interact with and perceive a product. Good visual design in UI not only makes an interface aesthetically pleasing but also improves usability, accessibility, and brand alignment.
Brand Development is essential because it shapes how a company or product is perceived, builds credibility, and creates lasting connections with customers. A strong brand lays the foundation for long-term success by aligning a company’s mission, values, and image with customer expectations.
Analitical Skills they allow them to make data-informed decisions, optimize designs, and align product features with user needs and business goals
Start-ups are often at the forefront of innovation, introducing new products, services, and technologies that challenge the status quo. Their ability to think outside the box can lead to groundbreaking solutions that benefit entire industries.
Digital Sketching offers a quick, flexible, and efficient way to explore ideas, iterate on concepts, and communicate designs.
Concept Development allows designers to define and refine the direction of the design process, ensuring that the final product aligns with both user needs and business objectives.
UX/UI is important because it directly influences user satisfaction, engagement, conversion rates, and the overall success of a product. Well-executed UX/UI ensures that users have a positive, intuitive experience, which can significantly impact a product’s success in the market.
Orietta Contreras
+1 (786) 852 6332
ori@meetorietta.com
Miami, Fl.